An Invitation That Feels Like a Tire (Includes Video)

This week, PaperSpecsGallery.com calls attention to the Harlie Invitation. Think Marilyn Monroe sitting atop a Harley-Davidson. This vision and vivid story conveyed here in this invitation is beautifully enhanced with a mix of substrates. The outer envelope feels like a tire but with a sophisticated dot pattern, which is replicated in the rose-petal-like RSVP envelope.

The main invitation is white thick Cordenons Plike from Neenah Paper, and is adhered to a black chipboard that adheres to a black faux suede substrate. So many exciting ideas in this mind-blowing invitation.

This piece was designed by Suzie McKig and Stephanie Laursen and was printed by Twig & Fig in Berkeley, CA.

Click on the YouTube video below to see PI blogger Sabine Lenz show the Harlie Invitation:

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Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

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Comments
  • GinaTesta

    What a unique use of print! This invitation is a great example of why good design is critical in order to keep the power of print alive. From a brand perspective, the power of design can truly be unleashed when it’s an integrated offering, from the craftsmanship displayed to the feel of a beautifully printed piece – and everything in between. It’s refreshing to see a creative use of print and this invitation is a home run. – Gina Testa, Xerox US Graphic Communications Operations, @GinaTesta