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Trust, Credibility and Rapport. Print buyers don’t care if you use the best technology, have the best location, or hang out with movie stars. You won’t survive if your foundation is weak.
If a buyer catches you lying just once, they'll question everything you say in the future. If your advice is out of date, they'll ask your competitor. If you just don’t quite gel with them and talk their language, they'd rather not spend time with you. Establish trust, credibility and rapport to create a network of great customers.
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Michael Casey
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Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
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