The Difference Between Pursuit and Necessity

Pursuit is something you do because you deeply care, you’re passionate, and you want to test out a new idea.

Necessity is something you do because you can’t figure out what else to do or because you can’t come up with a viable opportunity.

Both can apply to a business or a personal project. Despite all the reports that the economy is improving, this bloggist believes we are still in the “Great Recession” so it’s smart to move everything you are doing out of the necessity column and into the pursuit column.

Even considering all of the inherent difficulties of starting or running a business, there is ample room for innovative ideas that meet people’s most pressing needs.

Businesses that are run with passion always outperform those that are just getting the job done.

So if you are thinking about starting a new business or launching a new product or service, think about one that will turn your idea into something that you truly regard as worth it. The odds are in your favor if you do.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit How can he help solve your branding issues?

Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Tom Marin is the managing partner of and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

Related Content
  • Melissa Sienicki

    Such a great point, Tom. For me, it’s a matter of mixing pursuit with both creativity and caring. If I genuinely care for my customer’s needs and am creative in doing my best to help, I find that I am more passionate about what I do.