Pursuit is something you do because you deeply care, you're passionate, and you want to test out a new idea.
Necessity is something you do because you can't figure out what else to do or because you can't come up with a viable opportunity.
Both can apply to a business or a personal project. Despite all the reports that the economy is improving, this bloggist believes we are still in the "Great Recession" so it's smart to move everything you are doing out of the necessity column and into the pursuit column.
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.