The Death of the Internet!

Will the disaster of the Facebook IPO be the final nail in the coffin of the Internet?

No I don’t think so. However, I do think that the Internet and all that is lumped together under it and the various “e-” terms are going to be redefined. That’s good for media convergence.

Why you ask? The “e-” stuff was gaining overwhelming momentum in the plan to move to new media without—in many cases—there being a valued reason to move to new media, other than the view that, “Well I need to be there because everyone else is there.”

The NEW Internet will over the next few years become a strong part of any media and marketing convergence plan—an integrated and converged part, I might add. It will be a strong part, but not the only part.

The days of print is dead and there will be NO other media but “e-” media are over. It is an integrated and converging, device-sensitive world, and the proof of that argument has already started to be developed.

A question that must be asked is, “Can print and its related media be considered a device?”
I have stated before that the answer is, “Yes”—device, screen, tool, all integrated in one media.

Need proof? Just click on any or all of these links:

At the Internet Week events held in New York City, I spoke to a few people who also are starting to wonder if the Internet, web 2.0 and the like are more than a bubble. To be a bubble, you need to have a surface to contain the air inside the bubble and the air or gases that make up the bubble. I am not sure which is missing—the outer skin or the interior “gas”—but I do have my own opinion.

Thaddeus B. Kubis is an integrated marketing communications, media convergence, and experiential marketing evangelist.

A passionate believer in the integration of all online and offline media, inter-digital integration, unified communications, the measurement and ROMI of any marketing program based on results, Thad acts as profit advocate for his myriad of clients.
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  • Dan Halmar

    This article encapsulates the new world emerging. Very insightful.