The Death of the Internet!
Will the disaster of the Facebook IPO be the final nail in the coffin of the Internet?
No I don’t think so. However, I do think that the Internet and all that is lumped together under it and the various “e-” terms are going to be redefined. That’s good for media convergence.
Why you ask? The “e-” stuff was gaining overwhelming momentum in the plan to move to new media without—in many cases—there being a valued reason to move to new media, other than the view that, “Well I need to be there because everyone else is there.”
The NEW Internet will over the next few years become a strong part of any media and marketing convergence plan—an integrated and converged part, I might add. It will be a strong part, but not the only part.
The days of print is dead and there will be NO other media but “e-” media are over. It is an integrated and converging, device-sensitive world, and the proof of that argument has already started to be developed.
A question that must be asked is, “Can print and its related media be considered a device?”
I have stated before that the answer is, “Yes”—device, screen, tool, all integrated in one media.
Need proof? Just click on any or all of these links:
- “Print’s Role in the Multimedia Context”
- “Direct Mail: Alive And Kicking”
- “Direct Mail Still Works and Consumers Still Want It”
- “2012 Direct Marketing ROI Forecast”
- “Nicholas Carr: 2012 Will Bring the Appification of Media”
At the Internet Week events held in New York City, I spoke to a few people who also are starting to wonder if the Internet, web 2.0 and the like are more than a bubble. To be a bubble, you need to have a surface to contain the air inside the bubble and the air or gases that make up the bubble. I am not sure which is missing—the outer skin or the interior “gas”—but I do have my own opinion.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.