The 3 C’s of Social Media and a Few Other Letters to Know

Facebook celebrated its 6th birthday this year and with over 400 million users, but has the best approval rating out of all social media sites. Itʼs vital that you know where your customers and prospects are spending their time online so you can show up there too.

Knowing the 3 Cʼs of social media will go a long way to producing your best results. Check the table above (click to enlarge) and review the definitions to determine where you are in your social media exposure and marketing.

Creators publish Web pages, write blogs, upload videos to sites like

Critics comment on blogs and post ratings and reviews.

Collectors use Really Simple Syndication (RSS) and tag Web pages to gather information.

Joiners use social networking sites.

Spectators read blogs, watch peer-generated videos and listen to podcasts.

Inactives are online but donʼt yet participate in any form of social media.

The chart indicates readership and penetration to specific age demographics. You can track what age group is most apt to read about your product and plan your marketing from this business media intelligence.

Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit How can he help solve your branding issues?

Tom Marin is the managing partner of and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

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