That Golf Shoe Has Been Discontinued
“Could you please see if any of your other stores has this shoe in a size 9?”
My patience was running thin. The salesperson at a well-known golf shop in the Bay Area obviously didn’t want to be helpful. Grudgingly, she moved to her computer and started typing.
“No,” she said triumphantly. “This model has been discontinued, and none of our stores has any left in a size 9. I have access to all their stock numbers.”
I gave up (on the salesperson that is) and left the store. As you get to know me better, you’ll discover that I don’t give up that easily.
A few days later, I found myself in the neighborhood of the Redwood City location of the same-said golf shop. And well, I couldn’t help myself. I had to stop and check.
Oh look here…three (count ’em…1, 2, 3!) pairs of the shoe I was looking for in a size 9. There they were, all lined up neatly on the shelf.
Lesson learned: Rethink my source for golf shoes.
The same goes for paper, of course. I can’t count the times I’ve received emails and calls from designers asking why they can’t get their favorite paper any more.
Mohawk, for example, has just streamlined its offerings and reduced SKUs by 50 percent. Some items will be moved under another brand name. Others will be discontinued.
There are going to be lots of questions during the transition. And there are going to be queries for discontinued items long after the transition. But no matter what the paper (or mill), you have two scenarios to think about when a customer asks for a paper that has been discontinued.
Case #1: The paper has NOT been discontinued
There are many great printers like you out there, but there are also some bad apples. (There are some green apples, too—the paper buyers that don’t have a lot of experience.)