Strategic Storytelling and Content Marketing
As the CEO and president of interlinkONE and Grow Socially, it’s my job to ensure that both companies communicate not only what we do, but also who we are. In fact, communicating who we are by talking with prospects as opposed to at prospects is a critical element of how we position ourselves.
In my last article, I focused on why stories are so important to marketing a business or organization, so now I want to focus on how to develop a storytelling strategy as part of your content marketing efforts.
- Categories:
- Business Management - Marketing/Sales
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
