Stop Stabbing Creatives in the Paper Back
It happens every day all over North America—all over the world for that matter, I am sure. But last week it happened to me—and you know how things change when they happen to us, when they hit home. Now it was personal. Very personal.
I was helping out a friend in need and designed her brochure in a matter of days—and over the weekend at that. Yep, I am a good friend.
I knew the printer she wanted to work with; I had worked with him before. There was no doubt in my mind that once I got the files to the prepress person in time, all would be well.
Well—and you saw this one coming—all was not well:
- I never heard back from the printer. At all. Nada. Did they get my files? Was anything missing? This was a last-minute rush job, so I at least expected an “everything is fine.” Nothing.
- When I finally called the printer I heard that my friend had already been in for a press check and all was well. (I love it when people who cannot tell CMY from K do press checks, but that is a rant for another day. But my sigh of relief was—shall we say—premature…
- When I finally got my hands on a finished piece, I was stunned. Nope, I was more than stunned.
The paper I had painstakingly spec’d had been tossed aside. Instead of the smooth uncoated sheet that would give my design the soft and inviting feel I had envisioned, I was staring at the shiny reflection of a coated stock.
I know it happens all over the world. Clients want to save a bit of money—or in their mind a lot of money—and do their own print buying. How hard can it be, they think…And as designers there is often nothing—NOTHING—we can do.