Stop Selling Printing
You are sitting in a conference room with four of your competitors. The Buyer hands you each a document to quote on with instructions to price 50,000 pieces. There will be no changes to the document.
“This is a tough economy,” the Buyer says, “so we have to go for the lowest price. Good luck to you all and thanks for coming in.” Meeting adjourned.
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
