Statement Stuffers: ‘Red Hot’ Idea VIII for Building Your Own Customer Nurture Program

Last week, the Fire Enterprises, Inc. (FEI) tribe went over a great idea for building a Customer Nurture Program. This week? Zoot and Marka discuss statement stuffers. Remember, fire = print.

Red Hot CNP Idea VIII: Statement Stuffers

Each fourth Friday of the month was billing day at FEI.

Zoot was digging through the storage closet in his office and found an old box of 3-5/8 x 8˝ statement stuffers. “Hey Marka, should I toss out these pieces we enclosed in our customer’s billing statements at the end of last year? They say ‘Thanks for your business, see you next year!’”