Starshaped Press’ Promo Kit Dazzles Would-Be Clients

Sharing printed samples with your clients is vital for companies selling all types of printed materials, including wedding invitations. Seeing and touching invitation samples is as important as the cake tastings—probably more important when you consider how long that invite will be around.

That’s why this promotional package from Starshaped Press, a design and letterpress studio in Chicago, is such a great example of how to assemble a portfolio for would-be clients.

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

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  • iloveprint

    I just wanted to say that I love your videos and thanks for sharing them. I hope all the printers out there get inspired by the sample presentations and are encouraged to do something unique when they prepare samples themselves!