Standout Printers
When I think about what separates an ordinary printer from a real standout, my mind circles around characteristics and behaviors that don’t even deal with putting ink on a substrate. (Because all customers expect you to do that well, don’t they?)
These days, printing companies that understand print’s changing role in business communications appear to be the headline makers. They have accepted the power and the reality of new media tools that have won the hearts of consumers and corporations. They get it.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
