Society for Rational Dress Promotional Piece (Includes Video)
PaperSpecsGallery.com calls attention to the Society for Rational Dress with this promotional piece from Corinne Grassini, a California-born fashion designer and the founder of Society for Rational Dress. Inspired by the 19th century Rational Dress Society, Grassini’s goal was to keep her designs alive and relevant long beyond the next season.
Grassini employed Jim Duffy and his design team to create a brand identity to match her vision. The team took their lead and inspiration from modern art and raw materials. The letterhead is understated yet playful. The business cards are also imprinted on Mohawk Loop, with ivory on one side and black on the other.
A metallic tape imprinted with the company name and torn from strips are wrapped around the business card, notecards and the envelope, like a brand seal. The piece was printed by Franklin Press in Plymouth, MN.
Click on the video below to view the Society for Rational Dress promotional piece: