Smart Financing - Be Your Printing Company’s Own Banker -Gerhardt

By Carl Gerhardt

Here is a comment made by one of our wise Allegra Network franchise members regarding financing a new equipment purchase:

“For what it’s worth, I’m loaning the money to myself. The bank was willing to go 5 percent for two years, while my various accounts with them only pay .25 percent interest. It seemed like a no-brainer to pull .25 percent money out and loan it to Allegra at 7 percent for 12 months.

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Business Management - Finance/Financial

Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.

Smart Financing - Be Your Own Banker