Six Ways You Should Use to Keep in Touch with Customers – Do You Use All of Them?

How many prospects did you successfully contact last week?
It can be hard trying to track down all of your prospects. I have a contact database of several thousand people. There’s no way I can manage a call to everybody in a month, let alone a week. And that’s not the only problem.

These days most people are overwhelmed by the amount of calls and e-mails that they receive. A growing number of people simply ignore their phone for all but the most important calls. They delete many of their e-mails without reading them.

In today’s world, it is important to have a multi-channel client communication policy
Trying to contact prospects by phone and e-mail is no longer enough. Nor is it an efficient way of communicating with people.

Here are six ways you should consider communicating with clients and prospects:
Direct Mail—After all, we are in the print industry!
Phone Calls—Some prospects still like to speak.
Social Media—I find this the easiest way to talk directly to some of my customers and prospects.
Live Events—I am always surprised how few printers attend events where their customers are.
E-mail—If you have the right headline, it is still possible to reach prospects this way.
Printed Newsletters—With the right content, it is possible to get a lot of customer attention this way. Just don’t make it all about print!

How many of these methods have you used recently?

P.S. Get instant advice on how to engage with buyers. Download Matthew’s free e-book “Ten Common Print Selling Errors and What To Do About Them” at

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them
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  • John Prothero

    Another element is either hand-written postcards, or personal letters.