Sephora VIB Rouge Press Kit (Includes Video)

This week, headlines the Sephora VIB (very important beauty) Rouge Press Kit. How do you get the attention of the nation’s top fashion editors—those busy people who are bombarded daily with press kits? You go BIG and you get personal. Sephora refreshed its beauty insider loyalty program with a new look, benefits and a membership tier with a VIB rouge for its highest level of clients.

The kits consists of a 16×24″ black envelope with a custom sephora branded waxed seal on the flap and the recipient’s name is handwritten on the front in red calligraphy. When the folder is opened, the interior is flooded with red ink and a soft touch coating. The VIB welcome package includes lipstick, custom-branded iPhone cases and ear buds, and a number of beautiful prints signed by the artists themselves. The editor can use it as an actual case.

This press kit was designed by Hub Strategy in San Francisco; and printed by Calitho in Concord, CA. The paper used for this project was 24-lb Tango Advantage C2S from MeadWestvaco.

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

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