“Make the calls like you don’t need the business.” Ever heard that expression? It refers to a selling attitude and putting some confidence in your voice even when—make that, ESPECIALLY when—you don’t have enough work and sales are down. By selling like you don’t need the sale, you exude confidence and it can be heard in your voice. Do it right and, voila, you pick up a new customer!
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.