See Kati Fly. Fly, Kati, Fly!

I love people who love what they do. I love watching Dustin Pedroia play second base. I love that scene in “Field of Dreams” in which Ray Liotta’s character says, “I’d have done it for nuthin!” Those who are blessed with passion and a love for their jobs make everything better and infect those around them. It’s a cocktail whose recipe is free to anyone who wants it. Free!

Ever walked into an Apple Store? There is something special going on there; something you need to know about if you work for a living and, especially, if your signature goes on the front of the check. It’s as if those people have been dipped in something that coats them with optimism and happiness.

I know one of them. Her name is Kati, and I’ve seen firsthand what happens when a girl who does not share her father’s self-confidence marinates in an environment of enthusiasm, passion and praise. You see, Kati is my oldest daughter and she can fly.

Yes, my daughter can fly. I’ve seen it, and since I am in sales and therefore never lie, you can trust me on this one. Kathryn Jane Farquharson, age 21, has taken wing and her feet have left the ground. You can see her at a Macy’s Day Parade near you. Or, you can drive to Braintree, MA, and see it for yourself.

Kati works for Apple. Though just a technician (or Family Room Specialist, as Apple calls them) at the Genius Bar of a retail store south of Boston, I know of no one anywhere who loves her job more than Kati. No one! Anywhere!

Every working day for the past 2-1/2 years of underpaid employment, I’ve received a text or a phone call in which she raves about what happened that day and tells me how much she loves what she does. I’m not exaggerating!

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."
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  • Paula Smith

    Great column as usual, Bill, and a wonderful reminder. So glad Kati is doing so great!

  • Dave Schrup

    Awesome story! One forgets how much a great attitude can influence folks.. Our customers always comment on how cheerful and helpful our staff is. They call me the coach because of the teamwork we display.

    I have to credit you Bill for helping me to reconnect with what is fun about what I do. I get to meet new people every day and learn new creative ways to help them. After 27 years in the print world I am having a blast and my customers see it and love it.

  • Marc Zazeela

    Thanks for sharing your story, Bill. I love what I do. I love the company and the people I work for. I think it shows in my results and my customers attitudes about us.

    I have not always been so fortunate. I have worked at places and made a lot more money and hated every minute. How lucky I am to be in such a good place today. I look forward to Mondays and every day.


  • Ryan

    Couldn’t agree with you more Bill…everyone just needs validation! What’s concerning here is that people allow Apple with their record profits to pay people in "Thank yous" and pats on the back…Eventually, your daughter will sour on her paycheque because last time I checked I wouldn’t be able to bring a Thank you from my boss to the bank to help pay my mortgage. Apple needs to recognize this and start spreading their massive profits around before they find themselves next to good folks at RIM and BlackBerry looking up at Samsung and Google…just sayin’.

    Great blog though…something to keep in mind as we go about our business.

  • Barbara Walter

    Praise…makes all the difference in the world…doesn’t it?