The FEI Tribe Discovers the Secrets to Designing 'Eye-Catching' Marketing Materials (Part I)

Last week, Fire Enterprises, Inc. (FEI) communications director Cecil the Cyclops discussed how effective copywriting can create promotional pieces that drive sales growth. This week, Cecil begins a discussion on best design practices for printed marketing communications. Remember, fire = print.

The hour grew late at the Red Argus, as Marka and Cecil ordered another round of grog.