Searching for Simplicity: Simple Isn’t Always Easy

I just read an article in CIO Magazine, titled “In Search of Simplicity.” The article was about large companies—i.e., General Electric—looking for ways to simplify their IT departments and software solutions.

Business owners often look under a lot of “rocks” before finding the simple solutions to what might seem impossible problems in their businesses. For some owners, however, the answer—or solution—can be right in front of them, yet somehow they miss it!

I remember a story my wife Susan told me once about her being approached by a woman she didn’t know, but who seemed very excited to see her. Thinking, apparently, that my wife was someone famous, the stranger said excitedly, “I know who you are…No, don’t tell me. I know your name.” In a hurry to get to an appointment that day, my wife tried a couple times to just tell the woman who she was, but the woman insisted, “No, don’t tell me, it’ll come to me. I know your name as well as I know my own!”

Finally, my wife said, “My name is Susan Beyer!” Long pause, while the disappointed stranger thought about that. “No,” she said finally, “THAT’s not it!” Hmmm!

Over the years, all types of software and technical applications have been added to our lives—each one of these solutions requiring updating and backing up from time to time. Many businesses use as many as 20 different software solutions to run their operations, and maintaining them can be very frustrating and complicated. That’s why IT solutions companies are growing at a rapid pace.

As I was reading the CIO article and agreeing with most of what it was conveying, I began thinking about the many phone calls we get from businesses seeking a “simple solution” for cleaning up the chaos and waste in their operations. Just this past week, I was giving a demonstration on our software to a business owner and his top manager who were looking for a solution to the errors and miscommunication the company was encountering. The duo to know the simplest way to build business processes and an operations manual, etc.

Philip Beyer, founder/president of Beyer Printing and Ebiz Products LLC in Nashville, TN, is a chronic entrepreneur, business systems analyst and consultant, author of "System Busters: How to Stop Them in Your Business," and an InterTech Award recipient for the design and development of System100™ business process management software. Philip speaks to business owners across the country on how to bring lean, sustainable order to their businesses.
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  • Dan Halmar

    Excellent article! Taking the liberty to summarize in my own words: "Simple is hard, but easy is harder still…".