Right Noise: Lifting Your Message Above the Din

Why is it that we hear a car alarm going off these days and barely think twice about it? We barely hear it. In contrast, 15 years ago we would have stopped everything we were doing to see what was going on.

Why do I bring this up? The distraction of the car alarm mirrors the noise that takes place all around us in 2014.

My question for you is short and simple. Why does your message matter? Does it stand out from the noise around you? And who really cares? Does it really make a difference or simply sound like everyone else (visualize a car alarm going off in a shopping mall parking lot)? Does it really grab people’s attention?

Our communications via phone, e-mail, text, in person and/or via social media are more important than ever. They make or break us as sales and/or marketing professionals.

Is your message unique? Do you provide great information and content? Are you creative, consistent and compelling in your approach?

In a world that is constantly changing we must think with a “car alarm mentality.” That means thinking about how we get someone to pay attention to our message?

Your challenge this week is to think about this. In 17 seconds or less, can you articulate “so what, why you, who cares” in regard to why you or your company is the best choice? Please do not mention good price, service or quality. Let’s roll…best answers get (well you will just have to wait and see).


Game on!

Ryan T. Sauers is president of Sauers Consulting Strategies. The firm consults with the front end of privately held printing and related organizations across North America. The areas of focus are: sales growth, brand positioning, organizational strategy, and integrated marketing (with an emphasis on social media). Sauers speaks at many national events and writes feature articles in global publications. He is an adjunct university professor teaching leadership and entrepreneurship. Sauers is also the author of the best-selling book "Everyone is in Sales" and the newest book "Would You Buy from You?" Please visit: SauersConsulting.com.
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