Resolutions, Goals and Changes, Oh My!

Each January, talk turns to resolutions, new beginnings and reinvention. It’s no coincidence that my partner in crime Bill (Farquharson) did his latest weekly sales tip on what weight loss and sales have in common.

Like many Americans, I am carrying around about 15 pounds that I would love to get rid of. And let’s face it; it is no secret how to lose weight—eat less, exercise more. Yet, for the past five years, I have not managed to get rid of this weight. There just wasn’t anything available that made it easy and convenient enough to make that happen. And I wasn’t motivated enough.

Then along came my Kindle Fire. And with my Kindle Fire came apps. I found an app that would track and calculate every calorie I consumed and burned, so I could set a goal and a timeframe, and my app does the rest. And a miracle is happening…I am actually paying attention to what I eat, and I am dropping weight.

OK, enough about me.

So here is my point. People make changes when they are ready to, and when the tools make it easy enough that the results are worth the effort.

Twenty years ago, there was no such thing as a CRM system available to me. My organizational plan consisted of alphabetical binders and 3×5 cards with all my clients’ information on them. And that worked for me, to some extent.

Then along came Goldmine, and then Salesforce. My method for organizing my work was transformed for the better, making my performance more efficient.

So perhaps it’s time to examine your current situation. What is the change you want to see in your world? And what new tools are available to you to make those changes happen?

Here are a few items you might want to be aware of:

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.

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