QR Codes: The Silent Killer of Your Brand

Thirty-three and counting…and so far, none of them are working. While the printer’s promotion I received definitely could have benefitted from the help of a seasoned designer, the overuse of QR codes ultimately caused its swift demise.

But worse than 33 QR codes, the first five I tried didn’t even work (under any lighting condition) and caused the promo and thus the printer’s reputation to take its mighty fall.