Put Your People Out in Front Online

Here’s something I do not get: Why would a printing company not list one single, solitary person on its website? If the content on a printer’s website is all about working with you as a partner or a team member, it makes no sense to me that there’s nary a name or title on the entire blankety-blank-blank site.

What am I missing? Seriously, if anyone out there has such a site, you must have a reason. But it eludes me.

  • Do you worry about competitors stealing your sales and service reps?
  • Do you have such a turnover rate that it would be too much work to update your current staff?
  • Do you want to funnel all incoming leads through one “info@” or “sales” email address?

It’s my experience that professional print customers check out a printer’s website very carefully as part of their due diligence process. One of the things they’re looking for is the management team—names, photos and a bit of history.

A printer’s online presence is more critical now than ever, and it’s going to stay that way. Imagine that plant tours will dwindle and that new customers—including buyers and designers—will determine whether they want to work with you at all by what they find on your site.

Showing who’s in charge, or at least who’s in charge of customer care, is something every printer’s website should feature. Personally, I like to learn more about the management team, sales reps and service reps. Tell us a little about them, make them more human, and you’ve a better shot at creating the spark of a relationship with your company. What have you got to lose?

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Comments
  • Dan Halmar

    …seems like a no-brainer to me, too, Margie…just part of doing business in the 21st century.

  • Disgruntled

    We had our printing company’s personnel listing on our website with bios and full right-ups about each of our employees — BECAUSE WE ARE PROUD OF WHAT WE DO! – up until recently.
    We ended up taking it completely offline because we were getting spam calls from WAY out-of-state by someone claiming to be from the out-of-state sheriff’s department and mentioning one of our employees by name.
    As a web developer, that is the worst nightmare I can imagine.

  • Jim Stiles

    Dana,
    Great point, better yet how about some quick video snipits of CSR’s , I am on it….thanx

  • Ed McMasters

    Margie,
    We just had our company "photo-day" last Tuesday to update our TEAM photos, this was the first such “photo-day” since 1998 – believe it or not people change in 14 years. I would add to your piece; having updated photos and having those photos professionally done. You want your company to appear updated and professional and so should your images.

    Periodically, I like to take the photo and the person and make them a special interest piece for the blog or newsletter. This is a great fall-back or go-to when you need additional content.

    Your piece served to validate "picture-day" what great timing – thank you, ed!

  • JMPrinting

    We’re proud of our products, services, and technology, but nothing matches the pride we have in our staff.