New Year’s Card an Object Lesson for Procrastination

Business is a race. We’re all given the same 24 hours and the same 52 weeks. What we do with our days and weeks determines whether we’ll eat someone’s lunch or vice versa.

Like everyone else, I can easily fall guilty to neglecting a task, leaving early on a warm and sunny Friday afternoon, or avoiding something I just don’t want to do. But by falling victim to this sloth, I’m simply hurting myself and my company. That’s why I absolutely detest procrastination.

Why do something tomorrow if you can get it done today, and then do something more the next day?

This scenario happened recently with the production of a New Year’s card we just sent out to our customers. “Just sent out?” you ask.


Yes, we just sent out our New Year’s card. It was slated to go out the first full week of the year to avoid getting lost in the crush of holiday mail, but it ended up going out three days later than we had planned.

The delays weren’t necessary.

As we made the decision to create a card that celebrates our passion for print, we moved the mail date back four weeks to the first week of the new year. That gave us plenty of fluff in the schedule.

So, what happens when there is fluff? It gets eaten up, quickly!

We sat on files, then went to press three days after proofs were approved. One week gone. The finishing was more complicated than anticipated and required additional passes for the foil stamping and micro-etching. Another week gone. Then, a die broke on a Friday evening, killing production for the entire weekend. Most of you have probably been here before.

Sensing we were running behind, I proactively checked in on our lettershop to ensure that all of the addressing work had been done prior to the arrival of the cards. I was given confirmation that labels had already been applied, but to my surprise, two days later when the cards arrived, the envelopes had to be taken down from the shelves.

A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC

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