#PrintChat Packing a Punch (and a Suitcase) for Print!
When I took over #printchat from Quad/Graphics in April of 2012, I never would have imagined that one day it would lead to getting a call from Heidelberg, let alone being invited to an exclusive launch event at their Atlanta HQ. And although I am a social media advocate and a successful social community builder, that call validated the work I’ve been doing in a more personal way.
The first name I ever knew, the first press I ever printed on, and the only name of a press manufacturer I ever heard when I started my ad agency Print Production career was Heidelberg. I will never forget the first time I went on a press check, walked onto the floor, and saw that beautiful giant grey monster cranking out my job. Up until that point I had spent many years in Print Traffic managing the creation of projects, but always stopped short of bringing them to life since that was Production’s job. Going to the printer and getting to see how it happened was a big deal to me. I felt important—which isn’t usually the case when you work in advertising!
That experience, and my deep connection to Heidelberg through it, makes my new connection with them even more amazing…and there are some amazing aspects to it, which is why I’m sharing here! I may just have the answer to what is the ROI of social media for the print industry!
#PrintChat is a weekly discussion I host every Wednesday from 4-5 pm ET on Twitter about print and integrated marketing. An average chat will garner five to seven million impressions, reach a few hundred thousand timelines, and yes there is quantifiable data to back that up! To achieve that sort of impact in the twittersphere you need a few things besides the time and effort to grow the community, the most important of which is the community itself. They need to be socially active, influential in their circles and beyond, and highly engaged with the community and the subject at hand—which in this case is print!