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“Solution selling.”
“Consultative selling.”
“Communications partner.”
Does this sound like your firm? We can’t say that we’re selling a product, a commodity.
“Print is so much more than that. It can’t be just a simple product, like a loaf of bread or a set of screwdrivers."
But really it is. It’s ink on paper—and that’s it. Solutions, consulting, communications...for the most part, it’s just lip service, a 21st century angle. Who are we to stay that we are qualified to be a communications or solutions consultant in any of the diverse industries we try to sell? In reality, what most us do is sell ink on paper and press time...and we’ll take it anyway we can.
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- Business Management - Marketing/Sales
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Clay Forsberg
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Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.
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