Print Buyers Say It Is Not Acceptable When Printers Pay Hidden Commissions to Agencies

In a recent Print Buyers Online.com quick poll, 95 print buyers spoke out clearly against hidden commissions when asked: “Is it okay for a printer to markup the price of a print job to the end customer with a ‘kick-back’ or hidden commission that will be paid to the designer/agency who created the work?” While 79% of the print buyers said “no”, one has to wonder why that percentage wasn’t 100%. Perhaps the respondents that said yes are on the receiving end of the commissions or don’t realize the implications of those actions.