Print Buyers ♥ Printers Who…

In honor of Valentine’s Day, I thought it fitting to list some of the reasons why print buyers love their printers. Consider it a cumulative Valentine to the printing industry, courtesy of print buyers everywhere.

Print buyers love printers who…

Deliver what they promise
Have buyers’ backs
Respond to phone calls or emails quickly
Move mountains to get priority jobs done
Share industry news and articles that are relevant
Make them look good to their boss
Bring fresh ideas to them
Recommend ways to do jobs more efficiently
Are by their side on press OKs
Work with them to solve problems
Treat them like they’re the only customer in the world
Are confident in themselves and in their company’s abilities
Consistently add to their knowledge base
Act professionally
Are people of integrity
Are totally trustworthy
Don’t badmouth the competition
Are willing to accept responsibility
Work hard to fix something that’s gone wrong
Take the time to get to know their company
Say thanks for the business
Give them a heads up about pending changes in technology
Follow up to RFPs
Touch base after jobs are delivered to see that everything went well
Can be counted on
Deliver consistent quality
Know how to communicate
Introduce them to other professionals to network with
Make it fun doing business with them

Thinking back to the many terrific print reps with whom I worked over the years…thank you, and all of the other stellar reps out there. You do your industry proud.

Long regarded as a print buyer expert and trade writer, Margie Dana launched her new business in 2013 as a marketing communications strategist with a specialty in printing and print buying. Now she’s on a mission to help clients build customer communities through carefully crafted content.

You may know Margie as the producer of the annual Print & Media Conference. Although she’s exited the event production business, she’s still publishing her Print Tips newsletter. She looks forward to helping companies create and style all of their content so their potential customers sit up and take notice. For details and to sign up for her Print Tips and new marketing blog, visit or e-mail Margie at
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  • http://BarbaraR Barbara R

    Lovely list of lovely attributes! I too, heart my printers! They are my heroes time and time again!