One Reason Multi-Channel Marketing Is Important
The Good: A balanced social media program can provide an individual or company brand owner with a tremendous amount of awareness and response. Established social media platforms are now enormous, with Facebook ticking in at 400 million users, Twitter at 75 million and YouTube at 48 million. Today, itʼs impossible for anyone to ignore this phenomenon or wish it away. But Twitterʼs delivery system last week showed that with great success comes great pressure.
The Bad: In technical terms, Twitter provides this message when you are being redirected to its 503 page (503 Service Unavailable page). Once there, Twitter calmly explains its servers canʼt handle the current traffic. In our terms, that means you canʼt solely rely on Twitter to provide a balanced social media program. Rather, a Multi-Channel Marketing program needs many prongs, many media channels, many business links, many business forums and many discussion groups, so that when one of them goes down it does not affect your total program.
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Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.