One Reason Multi-Channel Marketing Is Important

The Good: A balanced social media program can provide an individual or company brand owner with a tremendous amount of awareness and response. Established social media platforms are now enormous, with Facebook ticking in at 400 million users, Twitter at 75 million and YouTube at 48 million. Today, itʼs impossible for anyone to ignore this phenomenon or wish it away. But Twitterʼs delivery system last week showed that with great success comes great pressure.


The Bad: In technical terms, Twitter provides this message when you are being redirected to its 503 page (503 Service Unavailable page). Once there, Twitter calmly explains its servers canʼt handle the current traffic. In our terms, that means you canʼt solely rely on Twitter to provide a balanced social media program. Rather, a Multi-Channel Marketing program needs many prongs, many media channels, many business links, many business forums and many discussion groups, so that when one of them goes down it does not affect your total program.

Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit How can he help solve your branding issues?

Tom Marin is the managing partner of and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

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  • http://Kelly Kelly

    Are there any printers out there currently using social media in a meaningful way? i am truly curious as i have not yet encountered one myself. If you know of any, I would LOVE to hear what they are doing, and how it is working for them…Thanks for all the great blog posts!