On the Phone or Away from My Desk

I have been thinking a lot of why human beings are so routine, regulated and robotic in behavior. For instance, many say, in our voicemail recording that “I am either on the phone or away from my desk.” Now let’s PAUSE.

I think we can all agree this is not an overly exciting message. Quite frankly, it sounds like if you are not working at a desk, you are NOT working. In 2014 this could not be further from the truth. For example, I work virtually anywhere and my desk is not one of my favorite spots. Yes, you got it…the beach is number one.

In all seriousness, think about the second part of the voicemail recording…”I am on the phone.” Well, wouldn’t the person calling you assume you are either talking to someone else or not in/at a place to answer the phone? Here is another one. “Your call is very important to me, please leave your name, number and message.” Wow, without those types of instructions a person would be hard pressed to know what to do at the beep.

So, my question for us to ponder is WHY? Why do many of us do and say the same things? Because most of us do not think about it and thus miss an easy, yet big, opportunity to be creative. What if you said, “If you are getting my voicemail, I have either cut out early for the game or am on a long sabbatical.” Why say something so dramatic? It gets people’s attention. It takes such uniqueness in thought, in any industry, for your message to have a “chance” of being remembered.

This week, I invite you to see an example of such thinking in action as this Wednesday begins a new weekly video series in “Today on PIWorld” called “Sharpen Your Pencil: Sales and Marketing Tips.” The video will illustrate why creativity is so important. So, I leave you with this. “Thanks for reading my blog. Your reading it is very important to me. If you can please leave your name and contact information as well as your message I will respond to you as soon as I can.” Uhhhh! You get the idea!

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Ryan T. Sauers is president of Sauers Consulting Strategies. The firm consults with the front end of privately held printing and related organizations across North America. The areas of focus are: sales growth, brand positioning, organizational strategy, and integrated marketing (with an emphasis on social media). Sauers speaks at many national events and writes feature articles in global publications. He is an adjunct university professor teaching leadership and entrepreneurship. Sauers is also the author of the best-selling book "Everyone is in Sales" and the newest book "Would You Buy from You?" Please visit: SauersConsulting.com.
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