No Print? No Problem!

What if you sold something that no one needed?

Years ago, people bought blocks of ice and stuck them in a large box along with their food to keep it from going bad. Orders eventually slowed and finally stopped completely and the blocked ice industry died. It wasn’t that people no longer needed cold food, but rather that they found a different solution: the refrigerator. The smart ice salesman didn’t just shrug his shoulders and walk away; he inquired how people were meeting the need that his product once provided. Soon, he sold refrigerators.