Making Your Customers Feel Special Pays Off

Last week, Fire Enterprises, Inc. (FEI) marketing whiz Marka gave savvy salesperson Zoot some tips on assessing his sales team as the year draws to a close. This week, Marka tells Zoot how to show customers they’re appreciated. Remember, fire = print.

Marka arrived in Zoot’s office and found him waist deep in paperwork—literally. “This all fell off my desk,” Zoot said sheepishly.