Make ’Em Laugh – Part I

Have I told you lately that I LOVE fan mail? I guess I use that term loosely, but anytime I get an email or phone call after my blog goes up on Wednesdays, it just makes me feel good. So for all of you who have written or called, THANKS!

Last week, I got an email from a marketing guy (John K.) at a wholesale printer in the great state of Texas. In response to my blog about how important passion is to your selling life, he sent me a copy of this video.

I giggled so much and was so intrigued, I had to give him a call to learn more. So here is a synopsis of what the heck you just saw, why the company did it, and all that good stuff.

The company is called Wes-Tex Printing in Brownwood, TX. It sells exclusively “to the trade.”

The video was an internal motivational video, meant to be funny, promoting the launch of their new internal newsletter. Management wanted to use the video and the newsletter to motivate its 60 employees.

John brainstormed and came up with at least five other ideas, but he and the marketing team (there are three people including himself and a graphic designer on the team) felt that this was the best one and was a timely and funny tie-in to the Olympics.

It took four hours to produce and cost $20 for the accessories, which John dyed himself.

The video currently has 171 views on YouTube and the company has gotten several bits of positive feedback from customers after it posted the video to the firm’s Facebook page.

Wes-Tex definitely plans to do more promotional projects like this in the future.

John, the marketing coordinator that I spoke to, explained, “We are not trying to put all our eggs in one basket. We want to try lots of different methods to reach our employees, customers and prospects.”

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Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
 
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.

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Comments
  • Mary Beth Smith

    Kelly, I’m so glad you shared this video! I enjoyed it last week when John made me aware of it. I’m particularly pleased to see Wes-Tex singled out, as Brownwood is my home town. Wes-Tex is a 4th generation family business, and I’ve known all 4 generations, having spent several of my teenage years babysitting the younger siblings of generation 2! The Blakes are a fantastic family, and their well-managed business has contributed a great deal to the small community for well over 50 years!

  • margiedana

    Love this video! the pink knee-his (almost) and other pink accessories truly make the man. Bravo, WexTex! thanks, Kelly

  • Mark Pitzele

    I am anxiously awaiting part II.