Luxe Pack 2013; Why Loans May be a Better Term; New Business, New Employees

Beginning with this blog, I will offer three topics per blog and keep them short and to the point. My research indicates that the seven-second rule (attention span) is in full effect. I can’t promise to meet the rule, but brevity will be a key component of my future blogs. I will also include (when possible) the new business/media convergence/integrated marketing opportunity included in each story.

Luxe Pack 2013 packaging at its…
Interesting event, a number of traditional printers moving into the packaging space, not much new to offer but they have landed on the beach of package printing and the invasion has begun. Note, both IGGESUND and Neenah Paper offered defined packaging-related innovations with actual positive financial implications for the trade.

I did find it unusually interesting that of the printers I visited, not one offered a link to keep in touch via social media. Sure there were business cards exchanged, overly designed, poorly functional sales material, requests for my business card. But not one person asked “can we connect via LinkedIn or can I follow you on Facebook, send you a tweet, Pin you on Pinterest,” not a one!

Hey, packaging printer, if you have not heard, social media is a great tool to start the dialogue with clients/prospects to maintain and expand the engagement process and finally social media is a great CRM tool–CRM as in customer relations management, yes, that CRM. Social is just one more tool that printers MUST use on a regular basis to get their service offerings to a new media-defined marketplace.

Opportunity? You bet! Keep in touch with your prospects across the media they select and offer engagement options to phone calls, sales visits and e-mails. Packaging is social—it is interactive and touched based, is it not? Use media that is interactive and “touches,” use social media!

Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.

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