I ran across the following quote somewhere in the midst of an Internet search. Simple things in life make me happy. This simple thought is a worthy goal for us all:
"...the best relationship we can have with our customers comes when these customers become emotionally connected to our company. If a customer is loyal only to a one-time deal, the relationship is at risk. Remember that customer relations and sales are never steady or stable. They are either getting worse or getting better. Face the uncomfortable fact that no matter how great the service was your team provided yesterday, it was yesterday!
Customers look to your company to continually provide evidence of the value of a relationship. If your team can build that value, they will build sales..."
You might want to print and post this one where everyone on your sales team can see it.
Bill Farquharson can be reached at (781) 934-7036 or firstname.lastname@example.org.