It’s official. I am old!
I always thought you became old when you started having dinner for lunch and the high point of your day was getting the Double Jeopardy question right. But lately, I’ve heard myself say some things that qualify me for the “old” label.
For example, on more than one occasion I have heard myself say, “Hey you crazy kids. Get off my lawn!”
Suddenly, I’m Old Man Withers.
I think the turning point came recently as I was reviewing a letter that a young salesperson was intending to send to a prospect. There were rampant typos and the letter was replete with bad grammar. I’d share it with you, but you’d probably tear your eyeballs out like I wanted to do.
Now, let me stop here and make an important qualifying statement: By no means am I suggesting or implying that I use perfect grammar in my blogs, my Printing Impressions column, or while making out my shopping list for the supermarket. It doesn’t take a great writer to recognize a bad one. You just have to be, well, old.
Earlier this year, I was asked by my friends at Clemson University to deliver a webinar to some students who were taking a course in print sales. I was given free rein on the subject matter (which can occasionally be a bad idea!), but it was an unpaid gig, so I figured I couldn’t be fired.
I thought about the things that I wish I had known prior to beginning my career in sales. I talked about knowing how hard it is and what a great career sales can be. I talked about the power of diligence, and the skills necessary to be successful. But I also added one very important point in my Keynote (PowerPoint for cool people) presentation:
Bill Farquharson is a partner at Idealliance. As a print-specific sales trainer, Farquharson applies a fundamentally-sound approach to his coaching, online programs (found at sales.epicomm.org), and live presentations. Contact him at firstname.lastname@example.org or (781) 934-7036 to discuss your sales challenges.