It Might Not Be Your Strategy...
Sometimes we need a wakeup call to get us back on track. Nothing could be more true if your organization has not been experiencing the growth curve that was planned. Of course, there could be some very real strategic reasons that are negatively influencing the production of your organization’s growth, but there could also be some rather basic ABC’s that just aren’t getting done.
Here are some sales statistics from the National Sales Executive Association that you can use to help you figure out what’s going on.
There is a constant debate about whether Strategy or Execution is the most important. I’ll leave that to you to decide. One thing is for sure though. Without a consistent and persistent driving sales management program in your organization it is doubtful you will experience the success you envisioned.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.