Is Your Content Out of Ideas?
Boring, wordy blog posts and repetitive social media updates are a surefire way to get your content passed over. If your content is stale and redundant, why would customers and prospects come back for more? Trust me, I understand that coming up with great, image-rich content when there’s so much going on is no easy task, especially when it feels like you’re aimlessly staring at a blank screen scratching to come up with anything for the next blog post or newsletter. So the next time you find yourself out of ideas, try these 10 tricks to kick start your creativity and inkjet new life into your content:
I know this may seem redundant, but hang out on social media. Find out what your audience is talking about—what are their worries or concerns? Once you know where the conversation is at, you might find inspiration in your genuine input.
Ask questions. If you’re not sure what to write next, ask customers or prospects who engage with your content what they’d like to see more of. Review your tools set in place to measure content, and give them more of what they’d like to read!
Review an article or viral piece of industry content. Pointing out what does and doesn’t work can help to not only get you in on the conversation, but also position you and your business as go-to thought leaders.
Interview someone. Interviewing members of your business community, or a person who has insight in the field of a prominent vertical of yours will give you plenty to post about, and provide valuable information to your audience.
Local journalists have this practice where they take a national story and relate it to their community, so why can’t you? Take a big story, or something going on in pop culture, and find a way to make it relevant to your audience. It will capture their attention and keep them wanting more!