In-Plants: A Partnering Opportunity
If you haven’t thought about making friends with in-plant personnel or contacting management of companies or organizations like universities, perhaps it is time to do so. Partnering with the management of an in-plant operation could be a win-win opportunity. All of us are struggling to grow our business and, in some cases, keep critical mass for a certain type of production or a second shift.
Why not offer to help an in-plant to produce some of its work where you may have either better capability or excess capacity? Possibilities could ranged from prepress/design to digital or offset printing, finishing, mailing, wide-format inkjet, fulfillment, etc. If you have entered the marketing services arena, perhaps you can help the in-plant work with its marketing departments.
In like manner, the in-plant shop may have areas of expertise or capacity where you are light. Offering to give it some business may bring some back to you in return—a quid pro quo.
Too often, we can look at in-plants—or even other competitors—as the enemy when they could make a good partner. Of course, there must be trust on both sides. And, it might even be worthwhile to have a formal agreement, just like you would do if you were making a contract or purchase agreement with any client; even to agree to protect or not solicit each other’s customers.
Remember, the in-plant has customers within the parent organization, and its managers need to know you will agree to not do an end run. In like manner, you will want that agreement to protect your customers, since many in-plants look to insource printing business to supplement what comes from the parent company/organization.
Such a relationship will require a different mindset than some of us are used to, but in this fast-changing world, we all need to look for new solutions. Some in-plants are coming under increased pressure from upper management to justify their existence, so having an existing business relationship may at some point lead to an opportunity to acquire a book of business, and perhaps even the equipment and staff of a struggling in-plant. Having such a partnership in place can also help the parent organization avoid any interruption in services.