ID Image+Design Identity (Video)
So how would a designer drill down to the core identity for a dental design firm? Featured at www.PaperSpecsGallery.com, the use of interesting proportions and the addition of subtle shine bring a polished look to this company’s unique brand proposition.
The curvilinear letters “ID” create the logo. That logo becomes the basis for a repeating pattern, rendered in glossy clear foil stamping, which appears across the top of the letterhead and on the back of the business card and a note card.
Check out the video below: