How On-demand is Your Strategic Offering?

These maneuvers are based on three “I’s” you will want to begin implementing.

Digital marketing has changed just about every business and consumer market. It has brought buyers and consumers incredible power by giving them the ability to purchase products and services, on their demand.

This places two heavy responsibilities on brand owners everywhere:

  1. Always be “on”
  2. Always be relevant

If your company cannot deliver both of these factors equally well it will not do well in today’s competitive marketplace. New technologies today allow buyers and consumers to find information, see products and services in action, and chat with company representatives about very specific product and/or industry questions. These factors have all contributed to this new on-demand market.

These company services are no longer reserved for the Fortune 500 as more and more companies adapt to these changes to outperform their competition. Big companies are now being outflanked by much smaller ones who know how to harness these new strategic implementation tools better than they do. For these reasons, it is a very good idea to adapt to these market changes when planning your strategic offerings. They can lead to strong market positioning and growth.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit How can he help solve your branding issues?

Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.
Related Content