How Many Words Does a Picture Paint?
What’s more eye catching to you, a beautiful picture or a wall of text? Images are attention grabbing, which makes them undeniably valuable in any kind of marketing. Did you know that research shows Facebook posts with images have 37 percent more engagement? Images aren’t just for glossy magazines and direct mailers; your business can use them to make online marketing and communications more interesting, which will make your message stand out from the competition.
What Images Can Do for You
Images catch the eye and give the viewer reason to pause and investigate. Instead of showing your audience a block of text, you’re showing them something interesting and quicker to engage with—much better for customers and prospects who are busy. Images add color and draw the eye, making your post or blog stand out.
Choosing Your Images
Images work best with some thought behind them. Going for the first stock photo you find of a smiling business person will not grab the attention of anyone who engages with your content. The idea is to make readers want to continue, so choose something that relates directly to the subject at hand—and if you can make it humorous or intriguing, even better.
It’s also a great idea to take photos of your own. People are interested in what’s going on around them, so show them what your business is all about. This is as easy as grabbing your smartphone and taking pictures around the office and warehouse. Show off your staff, surroundings, and company culture, adding true human touch to your media.
Where to Use Your Images
Images are great for sharing. Facebook, Twitter, LinkedIn are all great places to share images and engage with current or prospective customers. Be sure when posting images for business, you keep it professional. If you want to branch out, consider making use of an image-based social media site, such as Pinterest or Instagram, two of the fastest growing social sites today. Regular uploads with interesting captions will give your followers a visual story that quickly tells what you can do for them.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.