How High Is Your Profile?
The higher your profile, the more prospects you reach. It’s that simple. Today, that means you need to be active in social media if you want to be a high-profile printing company.
Before you jump into Twitter, LinkedIn or Facebook (corporate-wise, not your personal page), you need a decent, professional, accurate and current Website. The emphasis is on current, because I see far too many printers’ Websites that are stale and, quite frankly, sad. Better to have no site than a sad, old site.
But let’s focus on your social media profile. Get in there and start connecting! I have “met” thousands of people over the past few years that I half believe I already know.
Case in point: I am producing a one-day Print & Media Midwest Conference in Chicago in May, and days ago I called a content marketing expert to be a potential speaker. Why him? I’ve been following him on Twitter for years, reading his posts, learning from his blog, and find myself nodding in agreement with him at every new 140-character Tweet.
Oh, I also turned to my Tweeps to get suggestions for a venue for the conference.
When you establish your own credible, social media personality—and continue to build your base day by day—you are making business relationships. When the time comes for some of your followers to need your type of service, they’ll get in touch.
Become the expert in your field via social media. It’s happening all around you, in every segment of the printing industry. Show off your chops in social media a little at a time— but every day. Tone down the “promo” and ratchet up the “info.” It is so easy once you get the hang of it, you’ll find yourself making room for it in the early mornings and/or late evenings.
You may know Margie as the producer of the annual Print & Media Conference. Although she’s exited the event production business, she’s still publishing her Print Tips newsletter. She looks forward to helping companies create and style all of their content so their potential customers sit up and take notice. For details and to sign up for her Print Tips and new marketing blog, visit www.margiedana.com or e-mail Margie at firstname.lastname@example.org.