You all know that I love to tell tales about my retail and other experiences, right? This one’s a doozy...
Because I am the best wife ever, I got my husband a snowboarding trip for Christmas this year. In preparing for the trip he discovered that he needed new snowboarding boots. We happen to live in an abundant retail paradise with no fewer than three sporting goods stores within two miles of each other, so we figured we were golden—we’d load up the girls, go buy some boots, and head out to a late dinner. I won’t name names here; (rhymes with Click’s and Mort’s Authoriny) were a disaster. I am not going to recap all the horrors that ensued, I am simply going to encapsulate ways that, if you have the will, you can really scare off customers, alienate potential new customers, and guarantee that your bricks and mortar presence come into immediate danger of extinction. These are in no particular order.
- Categories:
- Business Management - Marketing/Sales