How Effective Is Your Customer-Loyalty Program?

Last week, FEI marketing whiz Marka told savvy salesperson Zoot about the advantages of a Customer Loyalty Program. This week, Marka shows Zoot how to calculate how effective FEI’s loyalty program is. Remember, fire = print.

Zoot and Marka sat at a table at GrapeLeaf Yogurt. They observed a happy customer at the register, getting a free froyo because he’d punched the tenth box on his rewards card.