How to Build a Better Kind of Company

There are many ways to build a successful company but building a better kind of company takes some particular keys. Here are a few we have observed over the years.

1) Give Back
Companies that are interested in driving business development and growth strive to support and strengthen their relationships with both their customers and their communities where they live and work. This not only improves relations with those you work around each day but also provides you with a better relationship to deal with a problem should it occur within your community.

2) Strategic Marketing Literacy
Companies interested in building a better kind of company are committed to providing their customers with a clear set of marketing communications they can use to improve their companies. They support a higher level of marketing literacy by understanding what type of marketing and branding is worth their financial investments. This focuses not only their company’s branding it also focuses those that serve their company that produce effective marketing communications.

3) Employee Training
Progressive companies support their employees by encouraging further education and volunteerism by matching both hours spent and tuitions paid to encourage these efforts. These companies typically have employee-driven programs that take a sincere interest in continuous improvement of their company as well as their community. They often coordinate these efforts at various private and public organizations.

4) Continuous Awards
Companies that excel encourage their employees through a variety of means. Reviews of performance are about achievement, finding new ways to improve, providing better tools to achieve, and offering assistance when roadblocks to progress occur. Acknowledgement of an employee or group of employees good work are publicly recognized whenever possible.

You might be asking yourself if you can you build a company without these four keys? And the answer is, sure. The other question you might want to ask is will your company attain the stature of a better kind of company? And the answer to that is, probably not. The reason is the best companies tend to have some or all of these keys going on all of the time. This keeps them focused on their customers and communities and how they can help them, and this is why they are rewarded with the best business growth.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit How can he help solve your branding issues?

Tom Marin is the president of MarketCues, a national consulting firm. Tom serves as a senior advisor and change-management consultant with 35 years of experience. He has worked for some of the world’s largest corporations, as well as middle-market firms. Tom's focus is to plan and drive strategy shifts and strategic growth programs in the printing industry and a diverse range of market areas.
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